Ad Anatomy
Thursday, April 26th, 2007
Ogilvy On Advertising was written about twenty years ago so the material may seem outdated. But nonetheless, the information in this book is priceless. It has plenty of examples of great classical ads from back in the day and it also talks about the business side of advertising (how to get clients, how an ad agency is run, etc.). It also writes about what the ingredients are in a great ad and which layout works over others. It’s important to note the effectiveness of these ads and learn from them because most of these ads have been persuading consumers to buy their products for at least 10 years! I would suggest reading this book first, then following it up with Hey Whipple, Squeeze This and Cutting Edge Advertising II.
I’ve been reading these three books for a while now, trying to soak up as much as I can before I try my first attempt at creating my first spec ad. All three have been extremely helpful! I’ve learned that advertising is a craft - so it will definitely take a lot of time to develop a great book. I knew this process would be hard, but after reading these, I realized that it is really going to be a challenge.
One last thing: if any of you would like to suggest products or services that you’d like to see me create an ad for, let me know.
