my own ad school

So now that I have a product (or two) to create an ad for, I can now start brainstorming! I’m nervous and excited at the same time - after all, I have no idea if what I’ll be doing is right or if it’s “how everyone does it” (is there a certain way creatives brainstorm?). But I think I should be fine… I do have my ad books nearby in case I get stuck.

The first two products I’ve decided to work on are: Bliss Fabulous Foaming Face Wash and Ensure Shakes. I got the idea of starting with two products instead of one from Hey Whipple, Squeeze This. Luke Sullivan suggested that if you move between projects, you may come up with ideas faster. So I guess I’ll have to see how that goes …

I’ve already started to write down the product information of the face wash as well as product reviews, so I guess I could start coming up with some ideas now. (To all the creatives out there: am I forgetting to do anything else? Suggestions? Reminders?)