http://myownadschool.com/2008/01/23/what-to-do-when-youre-not-in-an-advertising-program/ Fri, 21 Nov 2008 18:35:03 +0000 http://wordpress.org/?v=2.6 http://myownadschool.com/2008/01/23/what-to-do-when-youre-not-in-an-advertising-program/#comment-118 bianca Fri, 15 Feb 2008 19:15:24 +0000 http://myownadschool.com/2008/01/23/what-to-do-when-youre-not-in-an-advertising-program/#comment-118 Hi Wuilliam, thank you so much for that advice! Hi Wuilliam, thank you so much for that advice!

]]> http://myownadschool.com/2008/01/23/what-to-do-when-youre-not-in-an-advertising-program/#comment-117 Wuilliam Tue, 12 Feb 2008 20:40:24 +0000 http://myownadschool.com/2008/01/23/what-to-do-when-youre-not-in-an-advertising-program/#comment-117 As a guy with more years in advertising than I care to recite, my advice is to take courses that teach you how to think, how to do research, how to use you imagination, how to write, statistics and logic. These are the most important tools for a career in advertising. Most college level "advertising" courses are a waste of time, in my opinion. Any thing they can teach you, you can p[ick up in a month on the job, and what you get in OJT will be more current and more practical. Advertising is a very competitive field, with a premium on intelligence, communication skills, hunger for new information, willingness to take risks, resilience and hard work. These are matters of character, not curriculum. At least, that's my view of an industry that has paid me well, given me a bit of fame and rewarded me with the most fun you can have with your clothes on. PS: I did NOT major in advertising. I know that this advice, if followed, will be helpful. As a guy with more years in advertising than I care to recite, my advice is to take courses that teach you how to think, how to do research, how to use you imagination, how to write, statistics and logic. These are the most important tools for a career in advertising. Most college level “advertising” courses are a waste of time, in my opinion. Any thing they can teach you, you can p[ick up in a month on the job, and what you get in OJT will be more current and more practical.
Advertising is a very competitive field, with a premium on intelligence, communication skills, hunger for new information, willingness to take risks, resilience and hard work. These are matters of character, not curriculum. At least, that’s my view of an industry that has paid me well, given me a bit of fame and rewarded me with the most fun you can have with your clothes on. PS: I did NOT major in advertising.
I know that this advice, if followed, will be helpful.

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