Short but fun
I recently stumbled on these ads for the Volkswagen Fox while browsing the DDB website. I found them pretty entertaining:
I recently stumbled on these ads for the Volkswagen Fox while browsing the DDB website. I found them pretty entertaining:
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October 30th, 2007 at 10:00 pm
Great find! Probably not something that would work in every market, but an interesting take nonetheless.
October 30th, 2007 at 10:58 pm
Thanks! The campaign was targeting first-time car buyers who were mainly young, cost-conscious, and media-savvy (according to the DDB). And I can see these appealing to that type of audience while maybe not being as effective to others.