http://myownadschool.com/2007/10/30/short-but-fun/ Fri, 21 Nov 2008 16:53:01 +0000 http://wordpress.org/?v=2.6 http://myownadschool.com/2007/10/30/short-but-fun/#comment-95 bianca Wed, 31 Oct 2007 02:58:47 +0000 http://myownadschool.com/2007/10/30/short-but-fun/#comment-95 Thanks! The campaign was targeting first-time car buyers who were mainly young, cost-conscious, and media-savvy (according to the DDB). And I can see these appealing to that type of audience while maybe not being as effective to others. Thanks! The campaign was targeting first-time car buyers who were mainly young, cost-conscious, and media-savvy (according to the DDB). And I can see these appealing to that type of audience while maybe not being as effective to others.

]]> http://myownadschool.com/2007/10/30/short-but-fun/#comment-94 Verne Wed, 31 Oct 2007 02:00:05 +0000 http://myownadschool.com/2007/10/30/short-but-fun/#comment-94 Great find! Probably not something that would work in every market, but an interesting take nonetheless. Great find! Probably not something that would work in every market, but an interesting take nonetheless.

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